Branding | Trailer Design
Jamie’s was created in honour of the client’s late brother, James, a brand built not just to serve desserts, but to carry his memory forward. We crafted a brand identity that’s both fun and full of heart, balancing bold design with subtle sentiment. Inspired by the motto “Sweetness in Every Memory,” we incorporated a modern scrapbook feel to reflect storytelling, legacy, and love, all through visuals.
A hand-illustrated icon of James sits at the centre of the brand, complete with custom tattoos on his hands and his signature blue cap, turning him into a symbol of warmth, presence, and personality.
We carried this identity across the packaging and food truck trailer, making sure every touchpoint of the brand reflects the story it was built to tell.