Branding | Trailer Design | Packaging Design
The client approached us with a clear creative brief: bring “Tubby” to life — a cheeky, chubby character who embodies indulgence, playfulness, and a love for all things sweet.
We chose a bold blue colour palette to keep the brand feeling fresh, fun, and inviting. The custom-drawn character holds a soft serve cone and a spoon, making it clear that Tubby came ready to eat. Every element, from the rounded font to Tubby’s expression, was intentionally designed to make the brand stand out in a saturated dessert market.
To take things a step further, we also designed the food truck trailer, making sure the visual identity carried seamlessly across both physical and digital touchpoints. Whether you’re spotting Tubby on the street or online, the branding is consistent, scroll-stopping, and instantly recognisable.