Social Media Management | Content Creation | Strategy | Photography | Graphic Design
Angel Socials partnered with Western Sydney Two Blues Rugby to elevate the club’s digital presence through strategic social media management, content creation, photography and graphic design. We developed a content strategy that moved beyond traditional fixtures and results, bringing the club’s people, culture, history and community to the forefront through engaging video content, player personalities, behind-the-scenes moments, game-day coverage and storytelling.
Our work included planning and managing content calendars, capturing professional photography and video across training sessions, matches and club events, and designing consistent branded graphics for team lists, match days, sponsors, campaigns and major club milestones.
By combining authentic, personality-led content with a strong visual identity and a clear understanding of the club’s audience, we helped increase engagement, grow the club’s following and significantly expand its reach, with content achieving over 436,000 combined views and a newly launched TikTok account reaching 16,000 views in just 3 weeks.
The result is a more connected and recognisable digital presence that celebrates the Two Blues both on and off the field, strengthens relationships with supporters and sponsors, and continues to attract new audiences to the club.